These are mission-level sentences. Use them when writing about why Subconscious exists, not just what it does. Click any frame to copy. The cost/value inversion is primary — use first when nothing else fits.

01 — Cost/value inversion

primary thesis · investor one-liner · tl;dr

As the cost of building anything goes to zero, the value of knowing what to build goes to infinity.

copy

02 — The capitalism frame

origin story · investor vision · policy

We started Subconscious to build something as powerful as capitalism for the 90% of things that are not priced by markets.

copy

03 — Optimization engine

one-liner positioning · elevator pitch

We are building the optimization engine for everything markets fail to price well.

copy

04 — AI Scientist frame

product positioning · enterprise selling

We are building AI Scientists that can do the work of an organization.

copy

05 — Wisdom vs. information

why data alone fails · why experiments win

If information alone was the advantage we'd all be gods with six pack abs — it's wisdom that's the advantage, and we only get wisdom through experimentation.

copy

06 — Arrows vs. indians

platform not tool · we improve thinking

We're not building better arrows. We're building better indians.

copy

07 — AlphaFold analogy

technical depth · AI-literate audiences

AlphaFold built a layer on top of transformers to solve protein folding. We built a layer on top of transformers to explain market behavior.

copy

08 — Causal science frame

ethics · policy · social impact

A new type of science — causal science that can, for the first time in history, measure harm ethically.

copy

09 — Trust and inspire

culture · leadership · sales philosophy

Two ways to change behavior — manipulation and inspiration. We choose inspiration. Every agent, every interaction, every metric.

copy

10 — Language < Decision

vs OpenAI · vs generic LLMs

Language Models < Decision Models. AI trained on words predicts words. AI trained on decisions predicts decisions.

copy

Vision frames