Kevin —
You raised prices 5× last quarter and doubled revenue. That's the kind of move most founders talk themselves out of.
We run the same experiment synthetically in under ten minutes. 93% alignment with real-world human choice, $499 per study instead of $80K.
Worth fifteen minutes to show you the next three prices you'd raise?
Book 15 min →Michelle —
We shipped Population Studios today. You can now build a synthetic cohort from a CSV, a persona brief, or a URL — and run behavioral experiments against it in parallel.
The River City placement test you ran in March would take ninety seconds today.
Open a new study →Changelog · sub.ai/changes/2026-04
Team —
The numbers.
What's true. Enterprise is working. PwC signed a pilot expansion. Our $499 self-serve tier is converting at 11% from the website — triple the category norm.
What's hard. Sales cycle on enterprise is still 90+ days. We're betting on land-via-self-serve to compress it.
Asks.