01method
People say they want to see the data before they decide.
We model the decision, not the dashboard.
02accuracy
Consumer insights are 60–70% accurate; that's the ceiling.
93% against real human behavior.
Source350 replicated studies
20+ domains · 2023–26
95% CI · [91, 94.5]
03cadence
Most teams run a proper study once a quarter.
Hundreds of experiments a day. Always-on.
SourceF500 CPG pilots, Q1 26
Median client · 210/day
Steady-state
04speed
A proper study takes six to eight weeks, minimum.
Question to answer in 4 minutes.
SourcePlatform telemetry, p50
End-to-end · last 30d
Live 24/7
05commercial
That kind of research runs $80K to $8M per study.
$25K POC. Then an always-on seat.
StructureFixed POC · then subscription
Unlimited runs, not per-study
CPG · financial · health