Chart library six recurring chart types, all built from the same primitives
Lines and intervals.
A chart is a sourced argument, not a decoration. Every figure carries its own title, a one-sentence read, and a three-line source block in Söhne Mono. The plot itself uses two weights of ink, one weight of greyed italic (the said series), and a single signal-red annotation for the gap. No rainbows, no legends floating in the top-right corner of a tile.
stated (focus-group baseline)did (subconscious, held-out)observed gap95% CI whiskers
Across four domains and 350 published studies, behavioral match of a stated-preference baseline sits around 60%. Subconscious holds 93% [91.5, 94.5] on the same held-out choices — 31 points, 95% CI shown. The gap is the whole company.
02 · dot plot, log xCost per study, seven legacy vendors vs us.fig. 2 · USD, list · 26.04
Legacy studies span three orders of magnitude, from $18k DIY to $8M clinical. A subconscious run costs $499, with no minimum. The vendors on the x-axis are selling labor; we are selling a model.
Source public pricing pages · sales quotes · 2025 procurement disclosures Method median list, US, 1 typical study Caveat bespoke work varies; we quote the median Status verified, 26.04
03 · small multiple, linesRevealed-preference trend, 2019 to 2026, four categories.fig. 3 · index: 2019 = 100
01 · coffee
Said “dark roast.” Bought sweet cold.
02 · streaming
Said “quality dramas.” Watched reality.
03 · auto
Said “sedan.” Bought SUV.
In every category we have tested, stated preference is flat while revealed behavior climbs or diverges sharply. Survey data is a photograph of the lie at equilibrium.
Source Nielsen Scantrack · Netflix Top 10 audit · IHS Polk new-car sales Method indexed to 2019=100, volume-weighted · Status public
04 · ridgeline · distributionPredicted willingness-to-pay, three counterfactual conditions.fig. 4 · synthetic population n=10,000
The shape of the distribution, not just the median, is the answer. A price cut compresses the tail; a bundle pulls the mass rightward. The same population, three counterfactual worlds, on one canvas.
Source simulated run · n=10,000 synthetic respondents Method latent-utility sampling, conditioned on stated panel Status illustrative · re-run per client
05 · waterfall · counterfactual decompWhere the incremental $2.4M comes from.fig. 5 · case · fortune 500 beverage
The simulator decomposes the projected uplift into its components. Pack, price, placement each contribute separately; a small cannibalization against the flagship does appear, honestly, as a red negative bar.
Source Fortune 500 beverage · anonymized · Q4 25 Method do-calculus over simulator choice graph Caveat projection, not guarantee Status replicated in pilot
06 · dumbbell · before / afterFive operational metrics, legacy vs subconscious.fig. 6 · procurement audit · set 26.04
Every row a different dimension; every line the same story. The grey circle is what the industry quotes. The ink circle is what a subconscious run delivers. The dumbbell is the pitch.
Source 8 customer procurement audits · 2025 Method matched study scope Status anonymized composite
Rules two ink weights plus one grey, dashed "said" line, one red annotation per chart ·
Every figure carries number, title, read-sentence, three-line source block ·
Bannedrainbow palettes · 3D extrusion · donut charts · gradient fills · axis tick marks on every unit · legends floating inside the plot