Logo mark

Primary · arrow + wordmark lockup
Primary
subconscious
mark · arrow 45° type · Exposure Grade +20 tracking · -0.06em case · all lowercase
subconscious

Clearspace

Safe area = 1× arrow-stroke unit on all sides. Prefer 2× when placed against imagery or competing type.

Size ramp — minimums for legibility
subconscious
large · 46px wordmark / 34px mark
headers, hero, print ≥ 24pt
subconscious
default · 30px wordmark / 22px mark
navigation, footers, signatures
subconscious
min · 21px wordmark / 15px mark
below this, use mark-only
subconscious
on light
subconscious
on dark
subconscious
on brand — moeller blue
mark only · favicon / app icon